Monthly archive for May 2015

Big Data – time for a reality check?


I happened to read a report (named- Analytics: The real-world use of big data) on a study conducted by “The IBM Institute for Business Value” and the “Saïd Business School at the University of Oxford”.

One interesting finding which made me write this note is – relatively small impact of social media data on the current big data marketplace. A lot of the discussion about Big Data in the media is focused on social media data and how it could be leveraged, how social media could be used for customer engagement and so on- the reality coming out from this survey was – only 7 % of respondents defined big data that way.

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