Big Data is only good if you have the ability to use it. With all the technology advancements, it is not really a challenge to get and store huge amount of data- be it be structured or unstructured- But what next? It is easy to get carried away with all what is being discussed about big data. When you are embarking on a big data initiative, first bring clarity on “What business problem are you trying to solve”. Solidify that thought by mapping this to your organizational objectives.